In 2023, I was hired to design a logo and flyer for CHAOTIC GOOD HAIR, a private salon studio in Williamsburg, Brooklyn. The client wanted a visual identity that felt independent, youthful, and rooted in the local community spirit. Drawing inspiration from rave-style promotional materials and the DIY ethos of small Brooklyn brands, I crafted a logo that channels raw energy and modern edge. While formal metrics weren’t tracked, the client embraced the design across digital and print touchpoints, citing its authenticity and alignment with their brand vision. The logo became a central element in their visual identity, helping them stand out in a saturated local market.
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