As a freelance designer for MO’S GENERAL, a charming pizza shop in Brooklyn, I was commissioned to create a mascot-style logo for their ice cream offerings—drawing inspiration from the iconic Mr. Softee while infusing it with the shop’s offbeat personality. The final design struck a balance between playful nostalgia and brand professionalism, becoming an instant favorite among customers and staff. The project’s success led to continued collaborations, expanding the mascot’s role in seasonal campaigns and packaging design.
