As a freelance designer for MO’S GENERAL, a beloved pizzeria on Lorimer Street in Brooklyn, I created a comprehensive suite of branded assets that delivered a measurable impact and helped shape the shop’s identity. The success of the initial rollout led to an ongoing design partnership, with continued collaborations across seasonal campaigns, new product launches, and community initiatives. Together, we’ve built a visual identity that’s not only cohesive and memorable but also deeply loved by the neighborhood.
